How to Market an App in 2019
According to Statista reports, mobile apps are expected to generate revenue worth 189 billion US dollars by 2020. This will be through both Play Store as well as In App advertising. As of March 2017, Google Play Store had 2.8 million apps whereas Apple App store had 2.2 million mobile apps for download. Here we are going to discuss how to market an app to ensure that your app is found by the customers. Mobile app marketing is not much different from marketing of any product. It’s the nuances that are different, which we will come to later. Like any product, how to market an app must be divided into three phases: Pre-Launch – This covers the time period from the time you decide to have a mobile app until you actually launch it. The Launch – This covers the period from launch till the first few weeks. Post-Launch – This phase starts after the initial novelty of the launch has worn off and should ideally continue till the life cycle of the mobile app. The moment you decide ...
