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A corporate blog is a blog operated by a company by one or more of its employees. Its basic functionality is not that different from “normal” blogs: The person responsible for blogging creates content and publishes it, and users will usually have the option to rate and comment on posts. However, the purpose of a corporate blog is usually quite different. While privately active bloggers usually choose topics that interest them and with which they are very familiar, at least in most cases, a corporate blog functions as a marketing tool. Although corporate blogs are all similar in this respect, their chosen themes and goals are nevertheless very different. Even so, any content published by a company is usually intended to address a specific target audience and inspire their interest in the company. Detailed summary Corporate blogs were put into practice not long after the first private blogs. Especially in the US, they are a popular tool for online marketing. The great advantage ...

Blogs have become one of the hottest communication tools on the Web. Offering the opportunity for anyone to create their own free Web site, encouraging opinions and interaction, blogs provide forums for individuals to create their own highly personal presentations to the Web audience. They also provide for consortia of all types to experience the sort of online community feeling that was pioneered by early newsgroups and by the phenomenal success of AOL in the 1990s. Blogs have reached into the corporate and government sectors as well. What started out as an outlet for teenage expression and grassroots journalism has turned into a lucrative communications tool for small and large businesses alike. Corporate Blogging refers to a company producing or supporting a blog that it uses to accomplish business objectives. As with anything, there are certain “best practices” to be followed to ensure your company reaps the maximum benefits. These seven tips guidelines will help make your b...

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