Digital marketing is gaining momentum in India. Until 2010
many companies in India didn’t opt for digital marketing and its scope for
doing business was minimal. Companies were not willing to change their
traditional methods of doing business. In this article, we will discuss why Digital
Marketing Training is important and scope of digital marketing in
India.
The influence of market strengths brought about a wind of
change in marketing strategies, one of which was digital marketing. Digital
marketing proved to be far more efficient than the traditional methods of
marketing. You can lose customers to your competitors if you don’t engage in
digital marketing and have a strong online presence. In the present era of the
market world, digital marketing is no more an option.
Why is digital marketing a big deal?
We are almost moving to a digitized world. In India and
globally, most of the companies press forward to have an online presence. This,
in a way, will also create more job opportunities in the field of digital
marketing by 2020.
Digital marketing is an evolving field. Your digital
marketing skills have been enhanced along with the developments in technology.
This will ensure career growth in the field of digital marketing. Within a
minimal budget, you can attain the deserved sales and revenue target through
digital marketing. The advantage of digital marketing is that you can start
your business with zero or a small amount. With no waste of money, you can have
a high return on investment (ROI).
A report from the Silicon Republic claims that there is 10
times faster increase in the digital economy when compared to the traditional
economy. Firms engaging in online trade are twice as likely to increase the
scope of digital marketing job opportunities.
Digital marketing offers different career opportunities. If
you are interested in writing then you can opt for content marketing. You can
choose web analytics if you have analytical skills. The scope goes on and on.
The Scope of Digital Marketing in India
India is one of the biggest countries in the world. It is
also one of the fastest growing economies. The digital scope is very vast in
India, be it in products, designing, information, content or marketing. India
being top in digital trends, the avenues for digital marketing in India is
enormous.
According to a survey by Education Journal, the population
of netizens in India was only 16% during 2013. Ever since it has risen to 31%
in 2014 and continues to grow. 40% of business enterprises completely depend on
digital marketing. In the years to follow almost 90% of business houses will
depend on digital marketing in India. When it comes to eCommerce business,
India has the largest online shopping deals only next to UK and USA in the
world. The demand for digital marketing professionals will constantly be on the
rise.
The Indian Express daily claims that by 2020 there will be a
growing demand for digital marketers in India. This supports the fact that it
is the right time to learn digital marketing in order to boost your chances of
getting a job in digital marketing in the near future.
Career Opportunities in Digital Marketing
The world of marketing and advertising is highly being
influenced by digital marketing due to its positive factors such as
cost-effectiveness, flexibility, convenience, and effectiveness. Startups are
increasingly opting to go digital in order to market their brands, products,
and services.
Listed below are the different roles in digital marketing
that end up as a career option.
Digital Marketing Manager
Content Marketing Manager
Content Writers
Inbound Marketing Manager
Social Media Marketing Expert
Search Engine Marketer
SEO Executive
Conversion Rate Optimizer
Copywriters
Web Analytics Executive
Email Marketer
Let us examine each of the above roles individually.
Digital Marketing Manager
A Digital Marketing Manager manages the digital marketing
team and reports to the Vice-President of the company. You have to combine
various segments of digital marketing and make them effective. Apart from
having a digital marketing training certification, you should have five or more
years of experience. The pay scale of digital marketing experts ranges from 15
lakhs to 20 lakhs per annum.
Content Marketing Manager
Content Marketing Managers have to handle blogs, drip
marketing campaigns, lead generation, social media, email communications and
video marketing. You will have to report to the digital marketing managers or
to the head of a marketing team.
Inbound Marketing Manager
Inbound marketing process attracts customers to products and
services through content marketing, SEO, social media, etc... It is the most
effective marketing technique to do business online. An inbound marketer crafts
strategies to attract clients
.
Social Media Marketing Expert
The role of a Social Media Marketing Manager is to maintain
social media marketing campaigns and other activities such as reaching the
company’s target clients by developing relevant contents. They have to create
and manage all published contents (images, video and written).
Search Engine Marketer
Search engine marketing plays a vital role in digital
marketing. It basically employs pay-per-click (PPC) also called as
cost-per-click (CPC) which is the process of auctioning and ranking system in
order to prioritize the order in which ads should appear. Search engine
marketing is a common term to indicate marketing through search engines. Due to
Google’s popularity, search engine marketing always tends to refer to marketing
through Google AdWords.
SEO Executive
Search Engine Optimization (SEO) increases the number of
visitors to a website by getting a high-ranking on the search engine result
pages (SERP). As an SEO executive, your role will be to do keyword research, to
enhance user experience optimization, using Google webmaster tool and Google
Analytics, getting pages indexed, manage duplicate content and so on.
Conversion Rate Optimizer
Conversion Rate Optimization (CRO) is the process to
increase the percentage of visitors to your website and transform them into
potential clients. CMO enables an increase in the conversion ratio during any
stage of the marketing channel. A conversion rate optimizer employs different
kinds of tools to achieve higher conversions.
Web Analytics Executive
Web analytics is used to analyze the performance of
websites. It includes traffic analysis, business and market research and web
traffic improvement. A web analytics executive uses certain online tools and
Google Analytics to analyze how traffic moves in a certain way.
Email Marketer
As an email marketing manager, you use email communication
tools to market your company’s products and also to increase the brand
awareness. You will be a specialist in email communications. You have to
develop marketing strategies and distribution techniques in order to execute
campaigns that involve engaging the customers successfully and eventually
driving profit.
Salary Package for a Digital Marketing Manager in India
According to a survey by PayScale.com, the average pay for a
Digital Marketing Manager is INR 4,12,492 per year. Your experience strongly
matters on the salary scale for this role. Web Marketing, Strategic Marketing,
Web Design, Online Marketing, and Social Media Optimization are some of the
roles that tend to fetch more salary in this field.
Future of Digital Marketing in India
A survey by Live mint predicts that the number of net users
would increase to more than 600 million and more in the ensuing years. This
gives ample marketing opportunity.
Indian government’s policy of Digital India will no doubt
buttress the digital marketing strategies.
More number of startups will also envisage plans of
increasing the prevalence of digital marketing and related job opportunities in
India.
Digital marketing is very economical and a great way towards
conversion-oriented marketing. Digital marketing tools like Google Analytics,
Google Website Optimizer, Kiss metrics, etc. enhances the scope of digital
marketing. [Source]-https://www.digitalmarketingcourses.in/blog/scope-of-digital-marketing-in-india/
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